In February 2012, a thought hit Matt: ‘What if Hell actually did freeze over?’.

It was a nagging thought, more of an epiphany. He pursued this thought tenaciously, bouncing ideas off of his friend and mentor, the NY Times Bestselling author and Writers of the Future competition judge David Farland (The Runelords) until a 2 hour brainstorming session ended up with a seriously workable idea.